STUDI TENTANG KEPUTUSAN PEMBELIAN PADA SITUS JUAL BELI DARING SHOPEE
نویسندگان
چکیده
This study aims to determine the effect of promotional mix variables and electronic word mouth on purchasing decisions online buying selling site Shopee. Promotion used are advertising sales promotion. The sample in this were Semarang residents who had shopped Shopee site. data analysis technique was multiple regression with classical assumptions multicollinearity, autocorrelation, heteroscedasticity normality. results showed that advertising, promotion, a significant positive decisions.
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ژورنال
عنوان ژورنال: Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
سال: 2022
ISSN: ['0853-5248', '2656-3169']
DOI: https://doi.org/10.35137/jei.v23i3.826